Golf has always been an important part of SRPR’s platform, with emphasis on corporate involvement in tournaments, exhibitions, and golf course openings. We also assist sponsors in finding golf related events that can fit their budgets and increase their visibility:
- Manage and staff press rooms at golf events/tournaments; prepare media materials for distribution.
- Personally invite the corporate/golf/sports media to an event.
- Coordinate player publicity through media days.
- Design and produce private pre-publicity events that attract media to sponsors, and premiere corporate customers.
- Educate players on talking points that meet the needs of sponsors’ involvement.
- Work with media to develop out-of-the-box, unique stories on a more personal level.
- Assist golf equipment manufacturers in reaching out to the media for products reviews.
SRPR managed the publicity and press room appearances of Arnold Palmer, Nancy Lopez and Greg Norman at tournaments both in the USA and Europe.
After leaving IMG, Stuart opened Stuart Rowlands Public Relations in Los Angeles in 1983 with IMG as his first client, with assignments that included promotional tours with Nancy Lopez, publicizing the LPGA J&B Scotch ‘Gold Putter’ award and managing the on-site golf course pre-launch media campaign for Greg Norman’s first course design on the Island of Lanai, Hawaii. Other golf publicity and PR assignments through the years have included the entertainment PR for the Andy Williams San Diego Open, Bridgestone Tires sponsorship of the Los Angeles Open, Media Room management and West Coast publicity for the Colgate Dinah Shore, the Zero Development Tour (event PR) and the national opening of the Jack Nicklaus design of the Sherwood Country Club in Thousand Oaks, CA., for Dole Foods (for many years, the site of the Tiger Woods World Challenge).
The Magic of Arnold Palmer
I first met Arnold in 1979. Suffering from a bad case of jet lag I had just arrived at Royal Lytham & St Annes Golf Club in Lancashire - the site of that year’s British Open - as part of the IMG management contingent. This was my first ‘official’ PGA tournament having just been promoted from Publicity Director for IMG’s TV division, to Director of international Publicity for IMG itself. The new job entailed me moving from my home in sunny Los Angeles in the depth of winter, to IMG’s corporate headquarters in Cleveland, Ohio, where it always seemed to be raining, sleeting or snowing.